Asking when COVID will be over is the wrong question. Here's a better framework to lead through

Ravenyard Group’s director of communications says there are problems with hoping for a “new normal” and offers an explanation for what we can expect to manage through in the future. Earlier this year, when the nebulous promise of effective vaccines seemed like it might actually become a reality, people started to imagine and plan for life returning to normal. “I can’t wait for COVID to be over” was a common refrain. Feelings ranged from cautious optimism to downright euphoria. Visits...